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Gareth Bath joins Chapel Down: remit top take Curious beers and cider onto the world stage, backed by a new brewery

Chapel Down names first MD for beer business

Chapel Down made its name in vineyards and wines. Today its future is increasingly equally in beer with construction of its first brewery starting and the appointment of its first MD for beer and cider.

Gareth Bath joins this month from BrewDog where he was managing director of its UK and international operations. At Chapel Downs he’ll have responsibility for growing Curious beers, with their unusual use of champagne yeast in secondary fermentation, and cider brands. 

“I love the proposition on the beers – they are unique,” said Bath. “I am looking forward to building the new brewery, creating a great team, giving the consumer an amazing experience and exciting the trade. We can take Curious onto the world stage.”

For the first six months of this year Chapel Down reported that beer and cider sales had increased by eight per cent, to £1.632 million. Beer and cider gross profits for the period totalled £558,000, an 18% increase over the previous year.

Chapel Down Group chief executive Frazer Thompson in the half-year report offered that getting construction of the new brewery in Ashford, Kent had been “frustrating” but that work should commence this month. Brewing operations will begin during 2018. 

Thompson noted that Bath’s “energy and expertise” will allow the Curious business and brand to grow to greatness.

“With his blue-chip background and the tremendous success he enjoyed with BrewDog, he’s a great addition to our Board and will give the whole business an immediate boost.”

This month also sees the roll-out of refreshed branding for Curious Brew. The new 33cl bottle’s shape is intended to resemble a sparkling wine bottle, a perception reinforced with the strapline ‘Made by Winemakers’ centred on the label.

Larry Nelson
11th October 2017

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