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St Peter's new line: a four-fold expansion in annual bottling capabilities   

 

St Peter’s expansion fuelled by no-alcohol success

St Peter’s Brewery is increasing production of its range of alcohol-free beers following the installation of a new bottling line at the Suffolk plant.

The 4,000 bottles-an-hour machine from Cimec, funded by the European Agricultural Fund for Rural Development, is twice as fast as its previous line and expands annual bottling capacity four to 16 million bottles.

The company has also acquired more land to double its brewing capacity to meet soaring demand for its 0.0% abv St Peter’s Without brand which, after just two years on the market, makes up 30% of sales and is 10% of the UK’s fast-growing no-alcohol / low-alcohol beer category.

Now brewed in three styles, Original, Gold and Organic, Without has “quite simply turned the business around and taken us into profit,” said CEO Steve Magnall who believes production at St Peter’s can quadruple to 16 million bottles annually over the next few years, thanks to the thirst for alcohol-free.

“The success of Without has been beyond our expectations,” he went on. “We knew when we were developing it that the British drinks market was in dire need of a decent, flavoursome and full-bodied zero alcohol beer, but we never expected take-up or demand to be so high. It’s flying off the shelves.

“There's a huge demand for alcohol-free beer and because we got in there early we’re leading the way.”

St Peter’s Without is sold through on-trade and off-trade, including all the major supermarkets.

Phil Mellows
9th August 2018

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