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New head brewer Talfryn Provis-Evans:  reworked recipes and a new lager to start

Photo credit: Lateef Okunnu

London Fields unveils relaunch plans

Once-troubled London Fields Brewery (LFB) has unveiled relaunch plans following its takeover by a Carlsberg UK and Brooklyn Brewery joint-venture last year.

A 10-barrel brewhouse, on order from German manufacturer Esau & Hueber, should be up and running in the company’s existing premises in north London by December this year. But the bulk of LFB’s volume will continue to brewed and packaged at nearby Truman’s, which is already producing three core beers for the company.

The new plant will focus on specials, seasonals and one-off brews, and host home-brew classes as well as opening to visitors with a tap room events space extending into two neighbouring railway arches.

The brewery will be designed by new head brewer Talfryn Provis-Evans, who arrives with wide experience after working for Redchurch Brewery, Crate, Beavertown and St Peter’s. He will oversee both production arms while continuing to innovate.

Packaging, in keg and can only, will continue at Truman’s.

The core range, unveiled at Craft Beer Rising, consists of two reworked recipes, pale ale Hackney Hopster and a hefeweizen-IPA hybrid called 3 Weiss Monkeys, and a new lager created by Provis-Evans, Broadway Boss.

Two collaboration brews were also on show at Craft Beer Rising, a coconut and lychee sour made with Crate, and the quaintly-named Banoff With Your Head, a banoffee ale, made in collaboration with Nene Valley Brewery.

Brand designs have been inspired by characters from the creative community in the London Fields area, a signal that despite its multinational ownership the brewery will retain a strong local identity.

“We want to really root ourselves in London Fields,” said managing director Martin Entwistle. “It’s a London brand and we want to stay in London.

Entwistle has spent more than 20 years in the brewing industry, most recently as strategy director of Carlsberg UK where he had the task of getting to grips with the emerging craft beer market.

“We’ve got the best of both worlds here,” he went on. “We’re nimble and have lots of autonomy to do what we want, and we have access to the Carlsberg sales force, too.”

Founded in 2011, London Fields Brewery collapsed after founder Julian De Vere Whiteway-Wilkinson became caught up in a protracted tax fraud case which ended in him being cleared of all charges last July.

He has no continuing connection with the new set-up, Entwistle confirmed.

“We want to do the right things now, and rebuild the brand in the right way.”

Phil Mellows
23rd February 2018

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