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All mod cons: three-year Battlefield brewhouse, tap room and expertise all for sale, but not beer brands

Shrewsbury’s Battlefield Brewery up for sale

Launched only three years ago, Shrewsbury’s Battlefield Brewery, complete with a 25-hectolitre ‘state of the art’ brewhouse and 7,500 square feet tap room, is on the market.

Co-founder Graham Bolger told The Brewery Manual that he’s selling up for “personal, family reasons” following the departure of his business partner.

“At one point I was retired, and I now find myself working full-time, so I’m looking to exit,” explained the former insurance executive. “The business is only breaking even and I’m sure it would be doing better were it not for my lack of understanding of the marketplace and marketing experience.

“When we came into this we were led to believe it was all about cask ale, but we’ve found that market to be very crowded, and that keg beers and lager is where the growth is.”

Bolger added that he is “not looking to sell the goodwill” in the business, nor Battlefield’s existing brands.

“We wouldn’t expect anyone to keep the same range. It’s the equipment and the skills here that we’re selling.

“This represents a massive opportunity for anyone who needs brewing capacity and scope for growth at a fully kitted-out fabulous plant. It could suit a successful brewer in the north who wants to expand into the south, for instance.”

Property agent Christie & Co is seeking offers for the freehold of the 1.8-acre site and 15,000 square feet modern building. Bolger will also consider renting it out to the right business.

Included are a four-vessel 25-hectolitre kit designed by Bavarian Brewery Technologies, 250-hectolitres of fermenting capacity, an AR2000 four-roller mill, a Byworth steam boiler, keg and cask washing and filling lines and a fully-fitted laboratory.

Battlefield also comes with an experienced master brewer. Nigel Haighton previously worked for Coors and Bass.

“Nigel has the skills to brew anything, but the most important thing we’ve learned here is that however good the beer is you can’t sell it with bad marketing, and that’s where we got stuck,” said Bolger.

Phil Mellows
6th August 2018

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