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Everards chief execuitive Stephen Gould: with impending closure of Castle Acres, beers have been successfully matched and brewed by Robinsons and Joules

Everards partners with Joules, Robinsons

Frederic Robinson and Joules breweries are to brew Everards’ beers while the Leicester based brewer transfers operations to its new site over the next 18 months.

Brewing and packaging will continue at the Castle Acres site until the end of July, but Everards chief executive Stephen Gould has revealed that beers produced at the two partner brewers have been secretly sold in its tenanted pub for the past few months.

Robinsons is brewing Tiger and Beacon Hill in Stockport while Joules is brewing Old Original, Sunchaser and limited edition beers at Market Drayton.

“We have worked in close partnership over the past year, with both welcoming our brewing team to work alongside them in their breweries, brewing our beers with our materials to our recipe and with our unique yeast,” said Gould.

“Throughout the process the beers have been rigorously laboratory-tested, and a team led by our head brewer Graham Giblett have held blind tastings of each beer throughout its shelf life, and successfully matched the quality, recipe and taste profiles.  

“In fact, since the beginning of the year we have felt confident to introduce beers brewed with our partners into our pub estate alongside beers brewed at Castle Acres.”

Apart from a single issue related to a problem with a cask washer, Gould said that Everards had received no customer feedback, “Which, of course, is the aim of this initiative.”

He apologised for not announcing the partner-brewed beers sooner. “This isn’t the way we usually do things, but if we had told them our customers would be looking for changes.”

After vacating Castle Acres for purchasers The Crown Estate and Next plc, Everards’ warehouse, distribution and cellar services teams will transfer to its new 30,000 sq. ft. logistics facility at Optimus Point, which will also provide temporary office space while the new headquarters is being built at Everards Meadows.

Consultation has begun with 27 production, packaging, sales and head office staff facing redundancy as the operation scales down to focus on the pub estate. Retained brewing and packaging teams will provide support at Robinsons and Joules.

Gould said that a smaller brewing operation will eventually be installed at Everards Meadows, but that precise details of the plant will depend on continuing negotiations.

Building work on the new site is expected to start early in 2018 and be completed within 12 months.

Phil Mellows
23rd June 2017

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