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Lushingstons Sunshine Pale Ale: beer is one of five brewed by Skinner's that is suitable for vegetarians and vegans

Skinner’s Lushingtons tops at Veggie Awards

Score one for Skinner’s – the Cornish brewer’s Lushingtons Sunshine Pale Ale has been named Best Vegetarian Beer in this year’s Veggie Awards.

The 4.2% abv pale ale, brewed with Cornish barley and wheat and complemented by additions of whole-flower Citra, Belma and Willamette hops, is one of five of Skinner’s core range of bottled beers suitable for vegans and vegetarians.

In welcoming the award, commercial director Mike Pritchard noted that Skinner’s isn’t just a brewer of vegetarian beers.

“It just happens that it’s an area of the market that we think here is not well served,” he said. “We are really, really fortunate we have a great team of brewers.”

And it’s a growth market. Skinner’s cites research that 12% of the UK population now identifies themselves as either vegan or vegetarian.

While winning the award is undoubtedly a boon to Skinner’s and will be promoted, it isn’t something that will change the look of Lushingtons’ branding.

We (already) put on the bottle ‘suitable for vegetarians’. We won’t necessarily produce a raft of labels to say we are the 2017 award-winning brand,” said Pritchard. “We try to let the beer speak for itself.”

Lushingtons, which for surfing-enthused Skinner’s draws its name from a particularly good break on the north coast of Cornwall, has had its branding refreshed in the last 18 months. It has scored well with consumers in taste tests and Skinner’s, working with its wholesale distributors, is looking to have the beer provide the brewery with more of a national presence.

Pritchard explained, “We feel that Lushingtons is one of the products that can help get us there. It has grown significantly down in Cornwall. Four or five years ago it was just a seasonal. Now it’s one of our core products being brewed all the time.”

The Veggie Awards are presented annually by Veggie magazine.

Larry Nelson
23rd June 2017

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