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BeerX departs Sheffield: after five years in the city's ice rink complex, Liverpool beckons for 2018

SIBA’s BeerX heads for the Mersey

The Society of Independent Brewers has announced this morning that BeerX, its conference, trade show and consumer event, is on the move.

After a five-year stint in the ice arenas of Sheffield, the event is to relocate to Liverpool’s huge Arena and Conference Centre, set for 14-15th March 2018.

Or at least two-thirds of BeerX is relocating: SIBA plans to drop the consumer-facing element, Beer Alive!, as the organisers return their focus to the trade and brewing elements of the event.

Operations director Nick Stafford said, “SIBA is very pleased to be taking BeerX to the vibrant city of Liverpool, which, like so many cities across the UK, has seen an explosion in independent craft brewing and thirst amongst drinkers for quality beer.

“It was a tough decision to move the event as Sheffield has been BeerX’s home for five years, but we think the time is right for a change and look forward to hosting our key event at this very professional exhibition centre in Liverpool.”

The SIBA Members’ Day (aka AGM) on the 14th will wrap up with the Chairman’s Reception and the presentation of the Business and Retail Awards.

Liverpudlian excitements for the 15th include to-be-named industry speakers and debate panels. BeerX will wrap up with the presentation of its National Brewing Awards.

BeerX has been based in Sheffield since its launch in 2013. This year saw a 59% jump in delegate attendance and 148 exhibitors taking part, with the event’s continued growth creating a strain on the facilities available at IceSheffield.

Larry Nelson
23rd June 2017

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