The cask brewer has recruited Simon Lewis as head of sales and distribution. Lewis has previously worked with major brands including Bass, Red Bull and Monster Drinks. Warehouse and logistics manager Ian Back is the second addition to the team, joining from local hauliers MPF Group. Purity has also appointed Sam Whistler as accounts assistant.
As well as making this trio of appointments, Purity has offered a permanent contract to brewing assistant Joe Powell, who was initially recruited as a temporary member of staff before Christmas.
Purity’s managing director Paul Halsey said the appointments were a “significant investment for the company and will enable us to prepare for delivering growth following the brewery expansion”.
Last November, Purity revealed plans to build a new brewhouse next to its Great Alne base, tripling its capacity to 540 barrels a week.
Work will start this spring and should be finished by the end of the year.
The move is driven by demand for its three-strong cask range, made up of amber beer Pure UBU, golden ale Pure Gold and pale ale Mad Goose. Purity said its 2011 sales were up 26% on the previous year.
Rebecca Evans
6th February 2012
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